About

Questions we're asking

What are the issues that people around the world care about most today?

Where does global health feature in the current issue landscape? And how are efforts to address health issues globally perceived?

How can we best make the case for investing to tackle health issues globally?

We’ve conducted research into global attitudes towards health.

The research covers a total of 15 countries, including high, middle, lower-middle and low-income countries.

We have surveyed over 14,000 people globally and conducted 28 focus groups.

Methodology

WAVE 1

Research consisted of focus groups plus survey in 8 countries, covering both donor countries and the Global South (UK, US, France, Germany, Japan, Nigeria, Kenya, Senegal).

2 focus groups were conducted in each country, with “opinion leaders” (i.e. highly engaged members of the public).

Survey research was conducted with a total of over 8,000 people (c. 1,000 per country).

Fieldwork was conducted March-May 2024.

WAVE 2

Wave 2 consisted of focus groups plus survey in a new set of 7 countries, again covering both donor countries and the Global South, plus also “emerging powers” (Sweden, Netherlands, Brussels, India, Indonesia, South Africa, Ghana).

2 focus groups were conducted in each country, with “opinion leaders” (i.e. highly engaged members of the public).

Survey research was conducted with a total of over 6,000 people (c. 1,000 per country).

Fieldwork was conducted October-December 2024.

An important product to come out of the research and analysis is this online hub for your colleagues and partners to use.

Our analysis looks to provide a kind of map—a picture of global trends, alongside in-depth analysis that offers a more granular view.

The goal is to not just help you understand today’s environment – both at the global and country level – but to know how to effectively navigate it.

Let us know how you put our information into practice. We'd love to share your example for others to learn from.