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About

Co-ordinated by Brunswick Group and the Bill & Melinda Gates Foundation

This is the first phase of research in the first iteration of an ambitious project that began in late 2023, with the goal of answering questions like: 

Questions we're asking

Q1

What are the issues people care about most today, and where does global health sit on that list?

Q2

How do you talk about global health, and get people to pay attention to global health?

Q3

How can we best make the case for investing in global health?

This first phase report comprises online surveys of the general public across donor countries (the UK, US, France, Germany, and Japan) and Global South (Kenya, Nigeria, and Senegal).

This builds on focus groups conducted with opinion leaders across those eight countries. It also integrates with targeted news media analyses of global health, and social media analysis.  

Methology Opinion Research

  PHASE 1: QUALITATIVE RESEARCH

Opinion Leaders

Highly engaged members of the public who are:

- University educated
- Civically active
- Media attentive
- Personally/professionally follow news about global issues
- Voted in their country’s most recent national election

2 online focus groups per market with 6-8 participants in each session (16 focus groups total)

- UK: London
- US: Washington, DC
- France: Paris
- Germany: Munich/Berlin
- Japan: Tokyo 
- Kenya: Nairobi
- Nigeria: Lagos
- Senegal: Dakar

Week of March 4, 2024

  PHASE 2: QUANTITATIVE RESEARCH

General Public

Members of the public who have internet access, aged 18+. Data was weighted by their respective country’s census data to ensure a representative sample of the population.

1 online survey of N=1,000 per market (N=8,123 respondents in total)

- UK: 1,016
- US: 1,029
- France: 1,031
- Germany: 1,022
- Japan: 1,027
- Kenya: 1,020
- Nigeria: 1,014
- Senegal: 964


April 23 – May 13, 2024 

 

An important product to come out of the research and analysis is this online hub for your colleagues and partners to use.

Our analysis looks to provide a kind of map—a picture of global trends, alongside in-depth analysis that offers a more granular view. We have breakdowns of how messages land in different countries by age and political affiliation; we measure how polarizing certain messages and topics are, and which messages produce measurable movement in people’s support for funding international health organizations. 

The goal is to not just help you understand today’s environment – both at the global and country level – but to know how to effectively navigate it.

Let us know how you put our information into practice. We'd love to share your example for others to learn from.

Contact us